Being radical will bring traffic to your site. More important than anything though is that you must become an authority on your subject. At this moment do you lack credibility? After all, the web can't say how large or small you are.

Your web site should be like answering the phone. Does it welcome your visitor? Does it lead them to an answer to their question? The answer must be yes and then you must ask if it leads them to a conclusion.

Many sites miss out on the obvious opportunity that their home page is like a shop front window. It is this moment that your visitor may stay or go.

The site should give the impression that you are the leading authority. Do not speak entirely of yourselves but look towards servicing the community that you are part of.

An isolated site will gain no more business than one a car dealership located in the middle of a field.

Build a community and become a part of it. Encouraging traffic to return time and again makes you more credible, more of an authority and much more likely to attract business.

Put news on your site about items of news in the industry.

I shall post more thoughts here as and when I have time. If you'd like me to answer your question then I'll be happy to respond.