Profitable Internet Marketing

The doors for this event are almost closed.

Remember this is a live workshop where you’ll see the latest techniques live. Learn how to drive more traffic to your site and gain more enquiries than your competitors.

If someone walked into your business or shop clearly looking to buy, looking for advice or generally interested what would you do? How would you approach them? What would you say?

Just imagine if you had a training manual set out that told your staff and agents exactly what to say, do and when?

This event is a one of a kind. Not your bog standard seminar by any means.

This is your last chance to book and use this code PIM40DIS that will give you more than 25% off the regular price.

Book now online by going here http://www.profitableinternetmarketing.com/village-hotel-ashton-superform-7th-march-2012.asp

We’re looking forward to seeing there.

Regards

The Profitable Internet Marketing Team.

Any questions call 0161 766 1742

Yes you read it correctly…

You see when you walk into my accountants its like going back into a time warp…. there are files everywhere, the office is very quiet, high ceilings, old fashioned lighting and chairs that give away their age.

Then as you look around the building there is just one company computer screen for the odd email.

Oh, don’t get me wrong they have phones, (not mobiles), they have fax and of course the good old letter box on the front door.

Are they any good? You bet… thank goodness they have a select client base.

They themselves admit that they are old fashioned, but confess that they also hate to be distracted by email and the pressure to answer them immediately.

So where lies the balance between having a website, dealing with clients emails and the other extreme of having nothing at all.

Well in 2012 you have to be living in a cave or time warp not to be connected in some way with the internet, but let’s face it keeping your website fresh and up to date and responding to countless emails is only a part of the picture and they are time stealers.

The website has to work for you not the other way round. Your emails should be a blessing not a curse and making yourself available should never be at any cost, time or indeed in preference to your core business.

Take some of the huge websites like Scottish Power. I recently visited the website and had a question. I was looking for a phone number but instead there was a virtual assistant. I typed in what I was looking for and it offered suggestions, indeed it even suggested other ideas and advise.

I found what I was looking for and saved myself the call and an email.

Now back to my accountant… well he could have a website and it could contain the latest tax advice, guidelines, dates for returns, telephone numbers for advice and much more.

Does he need email? It’s his decision to not be swamped by email so if I really need to get something to him I can send to a corporate address where I know it will be past on, but I can always call him if I need him. He’s always available to his clients.

So am I pleased that my accountant doesn’t have a website nor direct access to his personal email? Sure if he does the job as well as he does and always has time for me on his terms and we’re both happy then what’s the problem…. after all I’m not recommending him to you, as I’m quite happy for him to be available to me all the time.

So yes, I’m pleased that they have no website.

You have to admit, if you look at a number of adverts and one has 5 Gold stars and says it has 5 reviews it makes you take notice.

Ever wondered how to do it?

I’m running a Super Forum Seminar on Wednesday 7th March 2012 .. an all day event where you’ll discover this and way more.

Book your place now before they all go here … http://www.profitableinternetmarketing.com/village-hotel-ashton-superform-7th-march-2012.asp

Now here’s an interesting question… Which do you think brings the most profit?

A discount of 10% offered to 5000 people or a discount of 15% offered to a different group of 5000 people?

If you want the answer to this you can find out at the Super Forum – Profitable Internet Marketing event being held at the Village Hotel in Ashton on Wednesday 7th March 2012.

For more info on this event look here http://www.profitableinternetmarketing.com/village-hotel-ashton-superform-7th-march-2012.asp

We’re really excited with the news about a Profitable Internet Marketing Super Forum event on Wednesday 7th March 2012 at the Village Hotel in Ashton.

If you have any interest in the Internet and most people do, then this could be the seminar you’ve been waiting to attend. If business is slow on the Internet… You’ll learn how to speed it up, if you lack a mailing list…. You’ll learn how to build one, if you need to just step up your Internet presence you’ll find that this event will fill you with ideas to achieve just that.

This is not your regular run of the mill, standing in front of a power point lecture…. This is the real deal!

You’re going to get the opportunity to attend a live event that dispels the myths and shows you techniques used to bring genuine traffic to your website and sales. the event is interactive with the chance to discuss with fellow delegates your Internet challenges and successes.

This is a full one day event that includes unlimited tea, coffee, cold drinks, pastries and of course a carvery lunch…. And to top it all off you can even go for a swim at the end of the day to help you relax.

This is a workshop with a difference but you can read all about it here http://www.profitableinternetmarketing.com/village-hotel-ashton-superform-7th-march-2012.asp

I hope you’ll be as thrilled as I am. I run my own online mail order business and you’ll get to see tricks and tips from that and from the hundreds of clients that my hosting company looks after.

This is a no nonsense event, dealing with the real hard day to day issues that we all face.

There will be web critiques, live conference calls, training on Adwords, analytics, keywords, email marketing, social media and much much more.

The event is live and engaging, by that I mean that you will see real live techniques that I’ll show you directly over the Internet using the hotels wifi.

Oh by the way the wifi is free to use at this venue and the cost for the full day with free parking, beverages, lunch and materials is just £149 plus VAT per delegate, but if you book right now the event has an early bird discount of £30 plus VAT making the delegate cost to you of just £119 plus VAT, just use the code PIM30DSF when making the booking. The early bird offer ends at midnight on 9th February 2012.

There are limited places to this event so you need to make a note in your diary now and book your place to guarantee that 2012 is a better year than most people are expecting.

To book just go here http://www.profitableinternetmarketing.com/village-hotel-ashton-superform-7th-march-2012.asp

Any questions please call 0161 766 1742.

Looking forward to seeing you there.

Having trouble reading this email? View it on our website.

© pimdesign.com

We live in a cruel world that appreciates the need to make a profit to help make the world go round, but then what do we all do??? We look for the cheapest we can find.

This weekend I ran an interesting experiment.

First of all I emailed 10,000 of our subscribers for one of my websites www.aquatics-online.co.uk and offered a gift that would expire on the 30th November at midnight.

I sent one half of the list a 10% discount voucher code and the other half 15% discount voucher code.

I also included in the email the website address three times, title, top of email and signature block. Unfortunately I made a mistake in the url in the signature block and I received a number of emails telling me my mistake. So I sent another email apologising, but did not include the voucher code.

The result … astounding.

4 orders used the 10% discount code 51 orders used the 15% discount code!

So what was really different here? I guess on the face of it you could just say that 10% was not as much as 15% … but you would not expect such a high response would you?

I looked back at my email. The email explained about recent changes, it talked of wanting to build loyalty and genuinely appreciated the business that we get. As a gift to you .. the reader.. I was giving you this 15% discount voucher code limited that could be used to purchase anything off the website, but not against carriage.

Why not just discount the price to begin with by 15%? Because as I have always argued I believe that most buyers evaluate the purchase on more than just the price. It is the perceived value, the service, the quality of information and the interaction that takes place with human rather than machine.

So if you are considering just dropping your prices, perhaps consider the less obvious. Create scarcity, in a limited timed window and make the offer a genuine one. Who know you might get more than you bargained for!

Well once again I found myself visiting Internet World 2011 held at Earls Court in London.

This is a fascinating exhibition where those offering the latest thoughts on Internet Marketing and activities can be found.

Of course there are more No1 SEO companies in this one room room than anywhere in the world! Everyone has the answers, everyone has their take on what you should do, what you shouldn’t do and why what you’re currently doing is wrong, not enough or even in one case too much!

Internet Marketing is without doubt one of the most fascinating subjects on the planet right now with regards to improving bottom line profits and ROI (return on investment).

So who is right. And how do you know if what you’re being told is correct.

Well if I wanted to know which was the the best and most recommended oil that I should use in my car, I would go to the manufacturer and ask.

There are times of course when new solutions come along that improve on old thinking, but in these cases you should look for what is tried and tested.

In the case of SEO all the No1 companies had their own take on what should and shouldn’t be done, but what they all failed to say to me was simply do everything that Google says is good practise and you’ll get good listings.

Even Googles own Webmaster tools give you guidance about your site, the problems experienced and which keywords the site is found under.

Of course if you’re selling apples and only talk about pears you have a problem, so picking the right words and phrases is critical.

Had lengthy one to one discussions with Facebook about business use and integration. Including discussions on advertising.

Discovered bizzy.co.UK where we can do free credit checks.

Also take a look at this website called etracker.co.UK they demoed the most fascinating analytics software I have ever seen. Take a look.

A lot of people pushing email marketing at very high costs but very clever tracking and many SEO companies including services from India.

Quite a lot of companies offering hosted solutions like Rackspace, but overall not interesting but not overly stimulating.

Would I go again…. Yes.

Funny us humans the more you are told you can’t have something the more you want it. The more exclusive the more desirable.

And so it is in this world we live in, exclusive, precious, short supply and limited availability cause us often to behave in what we describe as irrational behaviour.

Look at the Olympics well over subscribed, but the 100 metre final where that limited number of seats created such demand amply demonstrated obsessive behaviour by individuals that most likely never watch athletics.

An offer in your emails to your subscribers or on your website demand more than a good deal. Think about this, if you can get a deal on a new product with 50% off at anytime for the next 10 years is it. Deal? Don’t think so.

But create a timed window where the primary deal is only available for a short period and you create a demand.

But what is the true effect of the one day deal? Does it bring Brand loyalty to the table? Maybe. What about new customers and long term at that?

So whats the point? Why give away a wacking great big discount when that buyer may not stay loyal?

Basically you should consider the one day deal as nothing more than an acquisition cost. You likely won’t make any money on the deal, but left with no prospects coming to try your wares you will be unlikely to increase your customer base.

So is a one day deal any good for your business? Why not? Seems to me you can’t lose.

With literally hundreds of clients I often hear that “Sales could be better”.

My answer… “”What are you doing about it?”

Look, there is no point in you complaining that business is bad and you have a lack of sales if you are really not making an effort to stimulate sales and breathing life back into old products and services. There is some value to someone somewhere. But how do you bring those sales in? What makes the difference?

Well, let’s start at the beginning of the entire process…… I mean way back to the very beginning.

The idea, the concept, the sourcing of materials and the entire creation began way before you put it on sale. No matter what your selling, you need to enthuse to those around you as the salesman did when you first made the decision to offer the product or service.

Your customers need to feel that enthusiasm you have…. let me take an example.

Let’s say that you sell a product or a even an old established service. whatever.

A problem existed or a perhaps a process is more complex than it needs to be.

What we tend to do as individuals is talk about the issues that we face and wish to find better solutions for; so start that one to one discussion with your customers. Go back to the start discuss the issues that faced you or your customers.

Do this in a short email to your contacts, prospects, customers, etc.

Then follow up a week later with a new email but this time talk about the solutions that have been found… again on that one to one basis, ideally as personalised as possible. No selling.

Keep it simple, fairly short and above all keep the conversation going. It’s that type of conversation that you would have over the dinner table or when out for a drink with a close friend. Literally type as you would speak if you were face to face with a friend.

Now you need to send email number three… So this next email talks about what you believe will solve the problem or what offers a better solution to what you currently do now. Talk about the solution that you’ve found, recommend and why.

All that is left a week later would be to tell them where you found the best offer.

You see … building up a relationship and talking about an old product or service is actually quite easy really.

So why not start going through your products and services and start at the beginning too. Who knows… your sales might increase!

Oh…. and next month do the same again … choose something else to talk about.